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Babalong

Graphic design
2019


Made at Avocado Design
Design/Creative direction: Gio Mariani, Akemi Kanegusuku, Lucas Silveira
Surface pattern design: Kim Kurosawa
Photography: Heitor Alencar
Coordination: Alessandra CavendishBabalong is a Brazilian fashion brand that loves to remix multicultural influences in party-rocking, unconventional—yet pretty classy—prints. The designs are inspired by the travel stories of Debora Alencar and her brother, Heitor Alencar. Baba’s first collection is a shout-out to their Brazilian roots, featuring patterns that capture the country’s beauty, from tropical fruits to modern architecture.

The brand identity features a bold, humorous, and flexible visual system built on the contrast between an elegant black-and-white foundation and a burst of multicolored graphics, including icons, stickers, and letterings. Inspirations include Emojis, ironic kitsch art, forbidden candies, and Brazil’s vibrant vernacular typography.