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Sorbê
Graphic design
2019
Made at Avocado Design
Design: Gio Mariani, Luiz Jales, Felipe Tavira, Akemi Kanegusuku
Strategy: Alê Cavendish
The visual identity for Sorbê captures the essence of a traditional Brasília ice cream parlor rooted in local flavors and artisanal practices. It embraces the richness of the region’s native fruits and flora through hand-drawn illustrations that evoke the surrounding biome, creating a warm, inviting atmosphere steeped in authenticity. The design is further enriched by playful stamp-like graphics inspired by fruit stickers, nodding to the charm and honesty of small local producers. Together, these elements reflect Sorbê’s commitment to sustainable sourcing and the celebration of regional taste.