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Verena Kacinskis
Graphic design
2019
Made at Avocado Design
Design: Gio Mariani, Felipe Tavira, Akemi Kanegusuku, Luiz Jales
Brand Strategy: Alê Cavendish
The visual identity for Verena Kacinskis was designed to reflect the depth and multiplicity of her work as a psychologist and digital content creator. Rooted in the idea that self-awareness is an act of collective care, the identity system embraces a flexible structure that connects her personal brand to her diverse content platforms—Metamorfose, Conta-gotas, and Minha cozinha virou um jardim. Abstract and minimalist illustrations evoke interpersonal dynamics and internal landscapes, creating visual metaphors that are both accessible and meaningful. The graphic language is deliberately modular and adaptable, allowing for seamless integration with external content while maintaining a cohesive and authentic presence across different formats.